27 December 2022
AZADEA Group Brings International Sports Retail Store, Decathlon, to Bahrain
Decathlon, the globally recognized affordable sporting brand, has finally landed in City Centre Bahrain.
The flagship store in Bahrain is the 14th Decathlon store in the Middle East. Spanning 1,900 sqm, it offers a range of sporting essentials boasting high-performing designs and innovative products.
For over 40 decades, the brand has been designing, manufacturing, and retailing the best gear for over 80 sports, including hiking and camping apparel and essentials. As an expert in the sports field, the company has over 20 in-house brands and hundreds of other brands catering to people of all ages, backgrounds, and skill levels.
The opening of Decathlon in Bahrain is in line with AZADEA's expansion plan, and the unique collaboration adds value to the MENA market, with the vision to encourage a healthy lifestyle across the region by offering easy access to indoor and outdoor sporting gear.