In Q1 2026, Azadea Group strengthened its food & beverage footprint in Jeddah with the opening of PAUL, Eataly, The Butcher Shop & Grill, and New Shanghai at Jeddah Vibes. The openings highlight the Group’s commitment to bringing globally recognized dining experiences and diverse culinary concepts to the Kingdom’s evolving lifestyle landscape. 

Saudi Arabia remains a strategic priority for Azadea Group, particularly within the food & beverage sector, where consumer demand continues to grow alongside the Kingdom’s dynamic lifestyle transformation. The Group continues to play a leading role in shaping the Kingdom’s dining scene, delivering elevated, experience-driven concepts to a diverse and increasingly discerning audience.