Bershka brought its connection to music to the forefront with the Bershka Coffee Party, a lifestyle-driven gathering where sound, fashion, and street culture came together in an effortlessly cool setting. More than a social event, the Coffee Party reflected Bershka’s DNA: a brand deeply rooted in music culture and the way it shapes personal style, self-expression, and youth identity.

Music set the tone from the very beginning. A live DJ performance anchored the experience, transforming the space into a dynamic social environment where fashion moved in rhythm with sound. The DJ was not a background element, but a central feature mirroring how Bershka has consistently positioned music as a core influence across its collections, campaigns, and in-store experiences. The result was an atmosphere that felt organic, immersive, and unmistakably Bershka.

Designed around coffee and everyday city life, the event created a relaxed setting where guests could naturally engage with the brand. The combination of music and casual social rituals encouraged movement, conversation, and content creation without forcing the moment. Branded cup customization and Polaroid photography added tactile, personal layers to the experience, allowing guests to take home both physical and digital memories while reinforcing Bershka’s lifestyle positioning.

Fashion was woven seamlessly into the environment. A curated clothing display showcased Bershka pieces styled to match the mood of the event: urban, confident, and music-led. Rather than acting as a traditional showcase, the display complemented the sound-driven energy of the space, reinforcing the idea that Bershka style is meant to be lived in, danced in, and experienced.
The Coffee Party welcomed 20 influencers that translated the experience into their own visual language, capturing DJ moments, outfit details, coffee, and candid interactions that reflected the event’s rhythm and flow.