Bershka Music took center stage at Elrow Dubai 2025, transforming one of the region’s most iconic festivals into an unforgettable fusion of fashion and sound. As the official sponsor, Bershka didn’t just show up, it created a full brand experience that brought its music platform to life.

Born from Bershka’s desire to deepen its connection with youth culture, Bershka Music is more than a campaign; it’s a platform that reflects the brand’s identity and commitment to bold self-expression through sound, creativity, and cultural relevance. At Elrow, this vision became reality with a booth that became the go-to hangout of the night, featuring a glitter station, photobooth, mirror corner and chill zone. Designed to be highly Instagrammable and immersive, the booth stayed packed until 4 AM and delivered the exact energy Bershka Music stands for: bold, engaging, and unapologetically youth driven.

The success of this activation reflects Bershka’s forward thinking approach to brand building, showing that fashion today is about much more than product; it’s about showing up in the cultural spaces that matter most. Elrow Dubai was a milestone moment for Bershka Music in the Middle East, but it’s just the beginning of how the brand will continue to blend fashion and music to inspire, connect, and lead.