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11 October 2021

Flying Tiger Copenhagen Partners with AZADEA Group to Launch New Shopping Experience in the UAE

AZADEA Group, leading lifestyle retailer in MENA, adds a Danish twist to their offering through a new business partnership with Flying Tiger Copenhagen, an international Danish variety concept, in the UAE. As part of AZADEA’s continuous efforts to provide premier lifestyle concepts and products to the Arab region, Flying Tiger Copenhagen’s unique twist on retail products makes way for a new rising market in the retail industry.

Flying Tiger Copenhagen focuses on unique, original product designs to provide customers with a richer life. Value is added to diverse categories of items through their reimagined designs at reasonable prices.

In line with AZADEA’s commitment to expand their offerings with exciting and unique new brands, they will be opening three Flying Tiger Copenhagen stores across the United Arab Emirates in 2022. The first store is planned to open in early 2022, with a diverse product portfolio serving a wide consumer demand, followed by planned rollout during the year.

Said G. Daher, CEO of AZADEA Group, stated, “As AZADEA and Flying Tiger Copenhagen embark on this new journey together, we hope to provide a transformed shopping experience to customers through the uniqueness of each product offered and the availability of a variety of exclusive items.”

CEO of Flying Tiger Copenhagen, Martin Jermiin said, “Flying Tiger Copenhagen is very pleased to partner with AZADEA on this highly exciting expansion in the Middle East. Together with the strong AZADEA team, we look very much forward to bringing customers in the UAE things they dream of, things they need and things they didn’t know existed.”
AZADEA’s 44+ years of experience in the retail industry along with Flying Tiger Copenhagen’s creative and unique approach to product design is a fresh breath of air for the retail industry in the Middle East. Their partnership comes in line with AZADEA’s commitment to elevate the shopping experience, widen the options available across retail sectors, and enrich the lifestyle of shoppers which is expected to disrupt and transform the local market.