30 May 2023

KFC Enters the Algerian Market With Franchisee Partner AZADEA

KFC, purveyor of world-famous fried chicken together with Azadea Group, MENA’s premier lifestyle retail company has announced its entry into the Algerian market, with robust plans to open several outlets over the next five years. This expansion of the brands offering within the North African region is aligned with the global Yum! strategy of making the world-famous fried chicken accessible to all.

The first KFC stores will open in Algeria’s capital, Algiers, from October, including one of the larger planned stores based in Dély Ibrahim set to span around 400 square meters. This expansion of KFC's footprint comes with the aim of serving finger lickin’ good chicken across all Wilayas of Algeria.

This expansion within the North African region is set to create a positive impact among the Algerian society creating over 100 additional job opportunities within 2023, with a plan to increase this to 500 jobs within the next years.

Samir Menon, Managing Director for KFC MENAPAKT and India: "We're excited to officially bring KFC to Algeria, we understand that Algerians love great-tasting food, and we're confident that KFC will bring them just that. Our partnership with Azadea is a testament to our commitment to quality and customer satisfaction, and we look forward to working together to deliver the best KFC experience to our customers. As one of the world's most popular fast-food chains, KFC is committed to providing delicious food made with the highest quality ingredients. With its entry into the Algerian market, KFC is excited to bring its unique blend of flavors and spices to the region.”

Charbel Chahoud, Head of Operations for KFC Algeria at Azadea: “We are very excited to see KFC expand throughout Algeria.  We are proud to be part of this expansion and provide Algerian customers with the KFC experience and quality. With KFC's entry into the Algerian market, fast-food lovers in the region can look forward to experiencing the brand's signature fried chicken, sides, and desserts. KFC is committed to providing an exceptional dining experience that is sure to delight customers across Algeria.