It’s official: Reserved joins the worlds of high fashion and cinema with 20th Century Studio’s The Devil Wears Prada 2 inspired collection. To mark the premiere of one of the most anticipated sequels of recent years, the brand has created a special collection inspired by its style and iconic characters. Miranda, Andy and Emily return after 20 years – along with an aesthetic that once again redefines fashion aspirations. This marks a unique partnership within the fashion segment, carried out with a global powerhouse such as The Walt Disney Company.
This is a distinctive licensed collection by Reserved, standing apart from typical projects of this kind. Developed in close collaboration with Disney, it draws clear inspiration from the film while aligning with the latest trends in licensed fashion: there is no literal branding, logos, or overt visual references commonly associated with such collections. Instead of replicating on-screen looks, Reserved’s designers offer a fresh, original interpretation of the film’s iconic world – one that audiences will experience in cinemas from 1 May.
The collection is built around feminine elegance that works seamlessly across office dress codes, everyday city styling after hours, and even refined holiday looks. The colour palette features light, cool greys, whites and beiges, complemented by bold accents of turquoise and red.
These tones appear in a patchwork-print maxi dress, a flowing red skirt (inspired by Meryl Streep’s Met Gala look, reimagined for everyday wear with a satin top, also in red), and a scarf that completes the collection.