Sunglass Hut brought festive cheer to key markets across the region with a special in-store holiday activation designed to drive December footfall and elevate the gifting experience.

Under the brand’s “Own Your Moment” callout, shoppers visiting Sunglass Hut at 360 Mall in Kuwait on December 14th, 15th, and 16th, City Stars Mall in Cairo on December 18th, and Beirut Souks in Lebanon on December 19th, were treated to complimentary custom charms and exclusive branded pouches with their purchases.

In Lebanon, the experience was further elevated with warm hot chocolate served in-store, creating a cozy, seasonal atmosphere that encouraged longer dwell time and deeper brand engagement during the peak holiday shopping period.