Zara & Pull Division celebrated Emirati Women’s Day by handing out hand-painted greeting cards with Arabic calligraphy to Emirati women customers at City Centre Zahia, City Centre Mirdif & Dubai Festival City stores, and this left a deeply positive impression. The cards stood out not just for their artistry, but for the thought behind them — many recipients were touched, pleasantly surprised, even emotional, by the personal effort and cultural connection.

It wasn’t just a card; it felt like the brands were acknowledging and honoring local identity. Customers appreciated how it created a unique moment of recognition, made them feel valued, and strengthened their bond with the brands.