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We are Missguided, the global fashion brand that never sits still. Founded in 2009, we now ship to 180 countries worldwide with dedicated ecommerce websites serving 9 different territories alongside iPhone & Android apps in UK and US.


Our multi-channel presence includes 2 UK retail stores, 2 Selfridges concessions and international wholesale partnerships including Asos, Zalando & Namshi, with more growth planned for early 2019 across digital, wholesale and franchise.


We are known worldwide as an iconic, award winning, confident brand famed for our empowering message. Our global campaigns range from collaborations with supermodel Jourdan Dunn to the inspirational 88 year old Baddie Winkle.


Our unique style attracts over 300 million annual website visits to shop from a trend-led collection which sees more than 300 new styles drop each week. With our unrivalled growth, Missguided has quickly become a global fashion leader of our generation.


Welcome to our world where we do things the Missguided way.

Available in.
  • The Avenues.
  • Galleria Al Maryah Island Mall.
  • The Dubai Mall.