Participate in setting up and implementing marketing strategies as well as a timetable of promotions
and activities in support of the marketing plan aiming at maximizing consumer brand awareness and
revenues
Maintain strong relationship with key media partners, stores and external parties to maximize
marketing and advertising opportunities
Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by
brand owners in order to ensure regional/global brand image standardization
Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and
promotions are relevant within each market
Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of
marketing activities
Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and
promotions for generating brand revenue, profitability and increasing market share